Meet Lotti Groll

Editor & Founder

I'm Lotti, creator and stylist behind all the content you can see on this site. My space focuses not only on my love of smart dressing but also on my love for planning, behind the scenes of my two
creative businesses and all that mess in between.


Raised in the German countryside I didn't see anybody that looked like me inside those glossy magazines I was devouring as often as possible. I finally learned what looks best on me - fashion and beauty-wise but it took a lot of trial and error.


I started blogging after the birth of my daughter in 2009 and kept doing so while finding my identity as a mother and during the following years changing career paths several times. The names of my blog and even the focus may have drastically but blogging became a constant passion.


Currently, I run the latest incarnation of my online space with my accompanying stationery store, creating content for small creative businesses while running my main business. When I'm not working or blogging, you'll find me messing up the kitchen trying to learn how to cook, strolling through the park with my children or dreaming up new creative endeavours.

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Collaboration specialities


Fashion Styling

Brand Styling & Content Creation

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